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Sunday, May 3, 2020 | History

3 edition of Understanding sponsored search found in the catalog.

Understanding sponsored search

Bernard J. Jansen

Understanding sponsored search

core elements of keyword advertising

by Bernard J. Jansen

  • 298 Want to read
  • 32 Currently reading

Published by Cambridge University Press in Cambridge, New York .
Written in English

    Subjects:
  • Consumer behavior,
  • Internet advertising,
  • Search engines,
  • Keyword searching,
  • Internet searching,
  • Branding (Marketing)

  • Edition Notes

    Includes bibliographical references.

    StatementJim Jansen
    Classifications
    LC ClassificationsHF6146.I58 J37 2011
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL24828087M
    ISBN 109781107011977, 9781107628366
    LC Control Number2011010612

    Search engine marketing or SEM is a type of internet marketing concerned with promoting websites and increasing their visibility or Search Engine Results Pages (SERP) by either optimizing the content and structure of the websites themselves and how they respond to search engines, or by using advertising and purchasing sponsored results.   Why terrorism works: understanding the threat, responding to the challenge User Review - Not Available - Book Verdict. You can love him or hate him, but Dershowitz (Harvard Law Sch.) is always worth reading. In this bracing work, he gently upbraids those who chalked up the September 11 attacks on New York and Read full review4/5(1).


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